AIR™Recon DL: Life saving FOMO

GE Health, a diagnostic brand, relaunched its AirTM Recon DL, a deep-learning AI image software, to increase international sales leads and orders, drive awareness, create a fear of missing out (FOMO) for the next great wave of innovation in MRI.

Executive Summary

May 2021 and the GE MRI franchise has a problem. Their new watershed AI technology launched in 2020 was the biggest innovation in 20 years, but the pandemic is restricting their sales teams to virtual only meetings, causing a huge void in their target; awareness amongst their existing 16,000 customers stands at 20%, and only 100 units have been sold so far. Sales and marketing teams are exhausted and despondent, market share is declining and GE, a titan of American industry, is on the road to losing its title as leaders in diagnostics. A total relaunch is required,...

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