Airport Advertising Goes Interactive

Describes how Get2Net, a supplier of public Internet access, is setting up Internet facilities in airports, thus attracting business travellers, etc., while waiting for their flights.

Airport Advertising Goes Interactive

Public internet access offers two-way communications with your brand

Pamela Osborne Get2Net

Communicating your marketing messages to people on the go is tricky business. Getting busy travelers to pay attention to the message, understand the value proposition, and finally remember to take action requires brilliant creative and huge budgets. Media planning around these business and leisure traveler moving targets can be a frustrating endeavor.

Capturing travelers while in the airport has historically been an even trickier task. Until recently, the options for reaching people on the go were limited. Airport dioramas in a variety of...

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