Airbnb’s formula for generating insights

Understanding consumer wants and need is vital for Airbnb, the peer-to-peer online accommodation platform, as it seeks to provide the best possible experiences for the guests and hosts using its service.

Judd Antin is charged with generating actionable insights through understanding the 200 million travelers who have used Airbnb, the peer-to-peer online accommodation service, to find their perfect home away from home.

In fact, the platform's Director/Research can call on a team of 57 experts to help fuse a unique tranche of digital user data – which also encompasses three-million listings across 65,000 cities in 191 countries – with in-depth qualitativ

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