Air Wick: Together for the monarch butterfly

Air Wick and the World Wildlife Foundation (WWF) Mexico teamed up to increase media and consumer attention on the conservation of the monarch butterfly.

Finding Purpose in Pollinators

Every year, the Monarch butterfly, an emblematic pollinator, crosses the northern hemisphere to settle in Mexican forests and enrich the existing flora and fauna. Pollinators are animals that ensure the fertilization of flowers and a vital part of their life-cycle. One of the most important is the Monarch butterfly, whose population in eastern North America has declined by 80% in the last two decades.

Preserving the Monarch butterfly's hibernation areas in Mexico means safeguarding habitats that provide ecosystem necessities, such as drinking water, for more than five million people in the Mexico City metropolitan...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands