Air New Zealand: Nothing to Hide

Air New Zealand hoped to hold its ground against the competition from new low-cost airlines. To impress upon potential customers its can-do attitude and transparency, it proved it had nothing to hide by tastefully - but provocatively - presenting airline employees in nothing but body-paint uniforms.

Air New Zealand: Nothing to Hide

99 Enterprise


Category:Travel & Hospitality/Transportation

Country where program ran: NZ/Global

Date program started/ended:6 May 2009 – 31 March 2010

Product Description:Air New Zealand is the country’s national air carrier, serving New Zealand domestic routes and all major international air routes.

Advertiser/Client Name:Air New Zealand

Media Channels: Social Networking Media Channel

TV/Radio Media Channel

Web Advertising Media Channel

Other Media Channel


Marketplace Challenge:

Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry...

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