Air New Zealand - airpoints relaunch

A review of Air New Zealand’s loyalty programme revealed two major trends – consumers were finding it difficult to redeem their points and the airline was carrying a fiscal liability in terms of accrued, unredeemed Airpoints.

Airpoints relaunch

Category: New Product or Service IntroductionAgency: Colenso BBDO and AIM ProximityAdvertiser: Air New Zealand Ltd

SUMMARY

A review of Air New Zealand's loyalty programme revealed two major trends – consumers were finding it difficult...