Air Dolomiti: Passion on Board

Lufthansa-owned Italian airline Air Dolomiti increased bookings for leisure travel through a data-driven campaign that matched its destinations with consumers’ interests.

Campaign details

Brand: Air Dolomiti Brand owner: Lufthansa Agency: Ogilvy Market: Italy

Executive summary

Air Dolomiti’s objective was to increase bookings for leisure travel, but without starting a price war against other low-cost carriers.

The solution was P

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