Air Canada
Brand Name: Air Canada Product Type or Description: Executive FirstCategory for this Entry: Long term advertising achievementCampaign: Air Canada
marketing situation
The competition between the world's long haul airlines has never been tougher.
Global alliances and 'clubs' such as the Star Alliance and One World's together with heavy weight loyalty programmes have a dramatic impact on the business flyer.
The result has been that the bigger players (such as national flag carriers, British Airways, United and Lufthansa) have prospered, as too have the specialist/niche companies like Virgin or Lauda. ...