Air Arabia: How to increase LinkedIn followers during the pandemic

Air Arabia, a low-cost air carrier, grew its LinkedIn platform during the COVID-19 pandemic to increase brand awareness in multiple countries.

Campaign details

Brand: Air ArabiaBrand owner: Air ArabiaLead agency: Air ArabiaCountry: Europe (general region) Middle East and North Africa (general region)Industries: AirlinesMedia channels: Social mediaBudget: 0k

Executive summary

This case study focuses on...