Air Arabia: How to increase LinkedIn followers during the pandemic

Bharti Talukdar

Air Arabia, a low-cost air carrier, grew its LinkedIn platform during the COVID-19 pandemic to increase brand awareness in multiple countries.

Campaign details

Brand: Air ArabiaBrand owner: Air ArabiaLead agency: Air ArabiaCountry: Europe (general region) Middle East and North Africa (general region)Industries: AirlinesMedia channels: Social mediaBudget: 0k

Executive summary

This case study focuses on how Air Arabia sustained and grew a social media platform, like LinkedIn, during the pandemic.

The main challenges faced during the pandemic were:

  1. not many of Air Arabia destinations were being operated as travel was affected and borders were closed
  2. there were no job postings to advertise. Hence it was a struggle to keep...

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