Air Action Vigorsol – a blast of fresh air

Dan Hauck, Nic Gorini and Richard Powell

Air Action Vigorsol was the best-selling chewing gum brand in Italy, a position it had enjoyed for a number of years.

Air Action Vigorsol – a blast of fresh air

Bartle Bogle Hegarty

SUMMARY

What do you do when a proven communications model stops working, when people are no longer engaging with your advertising, and you're asked to achieve significantly better results with...

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