Aimhigher - 'We don't need no higher education': How integrated communications convinced teenagers to aim higher

Campaign (2002) for the COI and DfES on behalf of `Excellence Challenge', the project aimed as persuading more teenagers from disadvantaged backgrounds to aim for higher education.
Agency: dfgwAuthor: Megan Thompson

 We Don't Need no Higher Education

How integrated communications convinced teenagers to Aimhigher

Introducing the Grunger

What do you imagine is the most popular stereotype of a university student among teenagers...