AIB: Backing club & county – #TheToughest

Allied Irish Bank (AIB), a financial services brand, grew brand awareness in Ireland by leveraging its long-standing support for the Gaelic Athletic Association (GAA).


In 2022, Allied Irish Bank plc. ("AIB") as Ireland's largest financial services group, was facing into an unprecedented year with two of the five retail banks due to complete their withdrawal from the Irish market. As a result, it was anticipated...

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