AI-powered image recognition: For designing success early and often

Behaviourally, the behavioural research company, combined its extensive shopper marketing database with AI-enabled image recognition to help train machine-learning algorithms in the US.

Introduction

Many businesses and industries are now successfully applying Al (artificial intelligence) to image recognition across a range of tasks, typically done by humans. The medical sector has begun implementing Al and computer vision to improve diagnosis and treatment for patients. There are even hopes that "Artificial intelligence could help mitigate the impacts of this severe deficit of qualified clinical staff by taking over some of the diagnostic duties typically allocated to humans" (Bresnick, 2018). Food manufacturing and safety inspectors use Al to confirm expiration date labelling, conduct leak inspections and inspect sun-dried tomatoes for contamination (Pro Food World, 2020)....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands