AI-powered avatars: How they are redefining customer and brand engagement

As virtual elements, avatars can drive customer engagement for brands by offering the flexibility and freedom to navigate the complexities of social media platforms, says .XYZ’s Jasmine Lai.

A competitive attention economy and overly saturated content consumption have fundamentally reshaped how we discover, interact and make purchasing decisions today. This begs the question: How can brands and marketers cut through the noise to engage audiences and spark meaningful interactions? 

Avatars can revolutionise consumer interactions

The Oxford Dictionary defines an avatar as “an image that represents a person on a computer screen”, with its initial usage traced back to the 1979 Plato role-playing game Avatar. It has since evolved to become a ubiquitous concept becoming an integral aspect of digital identity and presence.

While avatars...

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