AI is cracking the code on decades of survey fraud

Looks at how vision AI can help combat the longstanding problem of survey fraud.

Every year, companies make nearly a trillion dollars of marketing spend and other business decisions based on survey research data, according to the ANA’s 2023 Programmatic Transparency Report.

And yet, by almost every quantifiable metric, survey research is riddled with fraud and quality issues.

Since survey panels often pay users for their contributions, it’s a goldmine for bad actors who either attempt to fill out multiple surveys manually or by using bots.

Kantar and Realeyes have been studying this, and we’ve found some distressing statistics based on 200,000 recent survey sessions bought from the top three panel providers. The...

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