AI and APAC: The next industrial revolution

The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing.

In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as “the biggest event in human history”. In this piece, we explore two critical questions: is this hyperbole, and what changes do we see ahead for the world of marketing?

Rapid change can feel brutal for those not carried along in its jetstream. This is a hard lesson we have learned as a society, time and time again. In this sense, history is cyclical and shifts continue to catch us by surprise. In 2023, anyone not accepting our privilege as witnesses to a new industrial revolution risks...

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