Agusha: Finding moms in digital

Agusha, a leading brand of baby food in Russia, explored how to increase the accuracy of its targeted ads for mothers of young children in Russia.

Campaign details

Brand: AgushaBrand owner: PepsiCoEntrant company: PepsiCo Russia, MoscowIdea creation: PepsiCo Russia, Moscow / OMD OM, MoscowMedia: OMD OM, MoscowMarket: Russian FederationSector: Baby foodMedia channels: Programmatic display Budget:3 - 5 million...