Agusha: Finding moms in digital

Agusha, a leading brand of baby food in Russia, explored how to increase the accuracy of its targeted ads for mothers of young children in Russia.

Campaign details

Brand: AgushaBrand owner: PepsiCoEntrant company: PepsiCo Russia, MoscowIdea creation: PepsiCo Russia, Moscow / OMD OM, MoscowMedia: OMD OM, MoscowMarket: Russian FederationSector: Baby foodMedia channels: Programmatic display Budget: 3 - 5 million

Executive summary

Finding new ways to make advertising messages targeted and personalized is a challenge. When you start planning a new ad campaign, you need to make sure you know exactly who you are delivering your ad to.

Brands with narrow target audiences constantly conduct various tests and regular...

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