Aguila Beer: Unofficial goals

Aguila Beer designed goal-shaped mats with motion sensors that activated beer discounts when in contact with the ball to make the most out of sponsoring football in Colombia, boost beer sales during football matches via its delivery platform, TaDa, and leverage expensive football assets to foster a stronger connection with fans.

Campaign details

Title: Unofficial GoalsBrand: Aguila BeerProduct: Aguila BeerIdea: DAVIDCountry: Colombia

Why is this work relevant for Creative Effectiveness?

The Colombian football league has the lowest goal average in South America, a sad fact that takes away the joy of the fans.

Aguila, the beer brand and biggest football sponsor in Colombia knows that more goals mean more celebrations; and more celebrations translates to more sales.

We decided to bring joy back to football, while making the most out of our sponsorship without changing the game, transforming traditional on-field...

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