Aguila Beer: The Beer Cap Project

Beer brand Aguila changed consumer behaviour and grew brand favourability and affinity scores in Colombia by alerting customers to the dangers of binge drinking through a cap redemption scheme.

1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder
Beer & cider
Colombia

Campaign details

Brand: Aguila BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Beer & ciderMedia channels:Merchandise & free gifts, Outdoor, out-of-home,...

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