Aguila Beer: The Beer Cap Project

Beer brand Aguila changed consumer behaviour and grew brand favourability and affinity scores in Colombia by alerting customers to the dangers of binge drinking through a cap redemption scheme.

Campaign details

Brand: Aguila BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Beer & ciderMedia channels:Merchandise & free gifts, Outdoor, out-of-home,...