Agri Plan Finance

Stephen Roycroft

NIIB, the personal and commercial lending division of Bank of Ireland, are market leaders in asset based finance.
Agency:Author: Stephen Roycroft

Agri Plan Finance

INTRODUCTION

In this submission we intend to demonstrate how the Client made a brave commercial decision to significantly up-weight investment and activity in a market in decline, and (within one calendar year of launch) strategically market a product and realise significant growth in sales and market share.

THE CLIENT

As part of the Bank of Ireland Group, NIIB is one of the market leaders in the provision of asset-based finance, to domestic and commercial markets, throughout Northern Ireland. As a financial product innovator it was the first to develop truly flexible financial...

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