Agoda: AGODA pays for fans acquisition

Online travel booking platform Agoda hopes to increase its fan base, increase brand awareness, and increase daily bookings by launching WeChat mini programs and a series of brand promotion activities, so as to stand out from the competition of market leaders.

Case details

Brand : Agoda

Brand owner : Accord Travel Consulting (Beijing) Co., Ltd.

Main agency : ASAP+

Put on the market : Mainland China

Launch time : September 5, 2019 to December 31, 2019

Industry : Online travel platform

Media channels : social media

Budget : 2.26 million 4217

Case summary

Agoda is one of the fastest-growing online travel booking platforms in the world. Agoda hopes to communicate with the Chinese market in a more friendly way through the launch of WeChat mini programs and a series of brand promotion...

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