Case details
Brand : Agoda
Brand owner : Accord Travel Consulting (Beijing) Co., Ltd.
Main agency : ASAP+
Put on the market : Mainland China
Launch time : September 5, 2019 to December 31, 2019
Industry : Online travel platform
Media channels : social media
Budget : 2.26 million 4217
Case summary
Agoda is one of the fastest-growing online travel booking platforms in the world. Agoda hopes to communicate with the Chinese market in a more friendly way through the launch of WeChat mini programs and a series of brand promotion...