Agglomeration or Conglomeration. Can Diaries and Meters Ever Work Together?

This paper is the result of an opportunity to determine the methodological differences produced by two long-established systems of television audience measurement, viewing diaries and peoplemeters, using statistical analysis of data from two very similar samples and two data collection methods.

Agglomeration or Conglomeration

Can Diaries and Meters Ever Work Together?

Nicholas Northand Vladimir Shchipkov

INTRODUCTION

Peoplemeter technology is now the prevailing standard in national television audience measurement around the world. At the...