Agency practice: adherent to the past

Antonis Kocheilas

The advertising industry needs to evolve and develop a new business model, but three pitfalls have created a vicious cycle which keeps the advertising industry glued to the past.

Agency practice: adherent to the past

Antonis Kocheilas

I have a diminishing interest about the future' is what David Ogilvy answered when he was asked about the future of the advertising industry. When he said this he was, first of all, David Ogilvy and,...

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