Agency 2.0
How technology is providing a viable alternative to the traditional ad agency model
Fred Burt Brand Wizard Technologies
Heather Brant sleeps soundly at night. As Associate Advertising Manager for GM's Services and Parts Organization (GMSPO) she will create over 100 individual ads for her dealer network this week. But she won't be turning to her agency for help and she doesn't even look at the ads created. So she has a crack internal design studio doing production work? Not at all. She's running an online system that does all the...