The post-digital age has major implications for the restructuring of communications businesses. Disaggregation of business - for example, offshoring parts of the service to different countries - could help to maximise cost savings while improving service delivery and adding value.
Agencies need to offshore to survive in the post-digital age
Damian O'Malley
When people talk and write about the impact of digital technologies on the communications industry, they tend to focus on changing consumer behaviour, new 'content', new media...
