Agencies and clients with strong relationships produce more effective work

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work.

A report by Aprais and WARC highlights a significant correlation between the strength of relationship between agencies and clients, and the effectiveness of their work.

Given the ever-changing nature of today’s business landscape, with economic fluctuations being a key factor, the necessity of strong relationships capable of navigating challenges is becoming increasingly apparent. This report tests the hypothesis that stronger relationships produce stronger results by cross-referencing the WARC Effective 100, which tracks the results of effectiveness award shows around the world, and the Aprais database, containing over 25,000 evaluations of client-agency relationships, utilising a 100-point scale to rate them....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands