The banking crisis has destroyed the status and respect in which banks were held. Yet the same handful of undifferentiated bank brands continues to offer essentially the same financial products, with the same lack of customer focus and in the same perfunctory manner, that they have for decades.
After the recession: resurrecting the reputations of the banks
Keith Lucas
If your car let you down catastrophically and then cost a fortune to fix, you probably wouldn't hesitate to switch brands and warn your friends against buying one. Yet although your...
