After the metaverse craze, rethink the marketing application of virtual idols

The form and quantity of virtual digital humans have grown explosively. Virtual idols, as the type of application of virtual digital humans in the entertainment and content consumption industries, have less risk of "overturning" than real stars, but whether it is the two-dimensional animation style It is still a super-realistic style under CG modeling. To use virtual idols to achieve good marketing effects, it is still necessary to carefully study the matching of different visual styles and brands behind them, as well as the different logic of commercial realization.

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on...

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