After the era of hedonic consumption, reconstruct symbolic consumption within "3 kilometers"

Everything has changed in an instant, and we have to foresee that the future may not be the same as the world we are accustomed to, the end of the "old world" is just the beginning, de-globalization, de-demographic... These will profoundly affect marketing. Way. In this context, the "consumerism" that encourages "hedonic" will ebb, and people will return to their homes and communities. Designing new user journeys on this basis has become a problem for brands to think about, including thinking about using virtual , NFT means, the next step to be solved.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

On July 21, 2022, the large-scale folk...

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