Reconstructing a new world of 'marketing within 3km' as the era of hedonic consumption ends

栗建

Everything is changing in an instant, and we have to foresee that the future may be different from the world we are accustomed to. The end of the "old world" is just the beginning. De-globalization, de-population... These will have a profound impact on marketing Way. In this context, the "consumerism" that encourages "pleasure" will ebb, and people will return to their homes and communities. On this basis, designing new user journeys has become a problem for brands to think about, including thinking about using virtual , NFT means, the next problem to be solved.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

On July 21, 2022, the large-scale national dance drama "Awakening the Lion" created by Guangzhou Song and Dance Theater was originally planned to be staged at the Sichuan Grand Theater, but the pause button was pressed at the last moment. According to the latest requirements of local epidemic prevention and control, live performances are cancelled. The stage installation has been completed, the actors are already in place, and...

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