After Image: Marketing's Next Stage

This is an adaptation from John Grant's book 'After Image - Mind-Altering Marketing'. It reviews what he calls the old paradigm which emphasised the power of image and the idea of the image adding value in and to itself.

After Image: Marketing's Next Stage

John Grant

Paradigm is a rather over used term, glibly applied to changes that are shallow or merely tactical or technical. Yet a  paradigm shift a systemic change, a different set of assumptions, a different...