AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent

L’Oreal SSA collaborated with specialist mobile digital research agency, Mobile Digital Insights, to create AfriLab: fully mobile digital consumer research communities in Nigeria and South Africa.


L’Oreal’s vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreal’s innovations, however, historically there has been limited understanding of the unique beauty needs of African consumers. To create the beauty that moves Africa, there has been a strong business drive within L'Oreal to explore, develop and test product experiences that are most relevant for consumers across the African continent. This must be achieved in a manner that provides quick turn-around results whilst withstanding last minute methodological adaptations,...

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