Aflac: The journey of my special Aflac duck

Aflac, an insurance company, expanded the role of its icon, the Aflac Duck, into a philanthropic force to support children with cancer in the USA.

Campaign details

Brand: AflacAgency: SproutelCountry: United States

Objectives

Since 1995, Aflac has contributed over $151M to eradicating childhood cancer, appeared on Ethisphere's World's Most Ethical Companies list for 15 consecutive years, and been named...