Aflac, Inc.: The Aflac Duck (2000) campaign

Suffering from low awareness, only 12 percent of insurance company Aflac, Inc customers were able to recall their name.

Aflac, Inc.: The Aflac Duck (2000) campaign

Guy Cunningham

OVERVIEW

Aflac, Inc., was a major insurance company based in Columbus, Georgia. In 2000 its top product was its cancer-expense coverage, which the company had invented in 1958. Though profitable,...