Woolworths Rewards: Project Segment of One

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

Campaign details

Agency: Wunderman-Bienalto & QuantiumAdvertiser: Woolworths RewardsCategory: Use of Data

Executive Summary

12 months ago, Woolworths Rewards was struggling with negative customer sentiment.

Now, it's a program with satisfied members that's...