Woolworths Rewards: Project Segment of One
Anna Karena and Joshua Butler
This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.
Campaign details
Agency: Wunderman-Bienalto & QuantiumAdvertiser: Woolworths RewardsCategory: Use of Data
Executive Summary
12 months ago, Woolworths Rewards was struggling with negative customer sentiment.
Now, it's a program with satisfied members that's...
