Agency: Wunderman-Bienalto & Quantium
Advertiser: Woolworths Rewards
Category: Use of Data
12 months ago, Woolworths Rewards was struggling with negative customer sentiment.
Now, it's a program with satisfied members that's delivering exceptional returns- and at the heart of its success is an email personalisation revolution.
Powered by the first personalisation engine of its kind in Australian retail, the data-driven program delivers individualised emails at scale - to more than 9.7 million members, across 45 thousand product choices, with an average 4 thousand active promotions at a time.
The effect has been transformed customer sentiment, and delivered incremental revenue of more than