The Australian National Preventive Health Agency: How suffering made people quit

This case study describes a campaign by the Australian National Preventive Health Agency which communicated the suffering experienced by people dying of smoking-related illnesses to encourage people to quit smoking.

The Australian National Preventive Health Agency: How suffering made people quit

This case study won Grand Prix at the Australian Effies. Visit the Australian Effies page for more winning campaigns.

Campaign details

Agency: AJF Partnership, Melbourne Advert The Australian National Preventive Health Agency Pieter-Paul von Weiler, Brigitte Bayard and James Sheard $5 - 10 million

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