The Australian Choice: The launch of Golden Circle Baby Food in Australia

Alissa Moes and Lisa Neighbour

This case tells of the launch of Golden Circle into the highly competitive baby food sector - a market where three major multinationals (Nestlé, Gerber and Nutricia) had tried and failed to compete with long-established market leader Heinz.

The Australian Choice

The launch of Golden Circle Baby Food in Australia

EXECUTIVE SUMMARY

Against tough competition, where three major multinationals (Nestle, Gerber and Nutricia) had tried and failed to compete with the long-established Heinz stranglehold,...

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