The Australian Choice: The launch of Golden Circle Baby Food in Australia
Alissa Moes and Lisa Neighbour
This case tells of the launch of Golden Circle into the highly competitive baby food sector - a market where three major multinationals (Nestlé, Gerber and Nutricia) had tried and failed to compete with long-established market leader Heinz.
The Australian Choice
The launch of Golden Circle Baby Food in Australia
EXECUTIVE SUMMARY
Against tough competition, where three major multinationals (Nestle, Gerber and Nutricia) had tried and failed to compete with the long-established Heinz stranglehold,...
