St.George Bank: Enter the Dragon

Australian bank St.George hoped to repeat the new business success of its campaign targeting the Chinese/Vietnamese community during the mid-Autumn Moon Festival, with a new campaign during the Lunar New Year in 2012.

St.George Bank: Enter the Dragon

Agency: Etcom

Advertiser: St.George Bank

Author: Melissa Chaw and Mark Sareff

Total Campaign Expenditure: Under $500K

Strategic communications challenge

St.George ran a successful Term Deposit (TD) campaign targeting the Chinese/Vietnamese...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands