Campaign details
Agency: Bashful
Executive Summary
To skip the traditional price-driven contest during the Australian cruise industry's biggest sales period, P&O ignored the key category drivers of price and hardware and went back to our core business – South Pacific itineraries. We turned war stories from our production team into a driving insight; travelling the South Pacific without P&O is more than a little difficult, while travelling with us is a dream. Our campaign, The Best Way To See The Best Of The South Pacific brought this to TVs during the summer of cricket. The result? P&O's best sales...