Player - The launch of the new name in racing and sports betting

This case study shows how important a name was to the success of a new betting brand. 303 Perth helped Racing & Wagering WA (RWWA) to launch Player, a new name in Australian racing and sports betting, when they lost a key brand from the business.

Player – The launch of the new name in racing and sports betting

Agency 303 PerthAdvertiser Racing and Wagering Western AustraliaAuthor Derry Simpson / Rene MiglioreTotal Campaign Expenditure $500 - $1 million

Consider for a moment, this situation – you are the custodian of a brand that has been established for 9 years, it is a well-known, well-supported brand in WA and generates revenue in excess of $80m for your business. Then out of the blue you get a phone call that pulls the rug out from under your feet. This phone call...

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