MLC: Save Retirement

This case study explains how MLC, a wealth management company, used a content strategy to help inform Australians and improve their confidence in planning for retirement.

MLC: Save Retirement

Clemenger BBDO MelbourneMLC

Executive summary

'She'll be right.'

No other saying captures the Australian psyche so perfectly.

It's this relaxed approach to life that makes our country great.

But it also makes us vulnerable....