MARS Australia: HUNGERITHM – The angrier the Internet, the cheaper the SNICKERS

This case study shows how confectionery brand SNICKERS partnered with 7-Eleven to engage Australian millennials in a category that has declined 6% since 2007.

Campaign details

Agency: Clemenger BBDO MelbourneAdvertiser: Mars AustraliaCategory: Food, confectionery and snacks

Executive Summary

Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands