MARS Australia: HUNGERITHM – The angrier the Internet, the cheaper the SNICKERS

Matt Pearce and Michael Derepas

This case study shows how confectionery brand SNICKERS partnered with 7-Eleven to engage Australian millennials in a category that has declined 6% since 2007.

Campaign details

Agency: Clemenger BBDO MelbourneAdvertiser: Mars AustraliaCategory: Food, confectionery and snacks

Executive Summary

Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS...

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