MARS Australia: HUNGERITHM – The angrier the Internet, the cheaper the SNICKERS
Matt Pearce and Michael Derepas
This case study shows how confectionery brand SNICKERS partnered with 7-Eleven to engage Australian millennials in a category that has declined 6% since 2007.
Campaign details
Agency: Clemenger BBDO MelbourneAdvertiser: Mars AustraliaCategory: Food, confectionery and snacks
Executive Summary
Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS...