How removing the art led to the National Art School's best year ever
Campaign details
Agency: Saatchi & SaatchiAdvertiser: National Art SchoolAuthor: Joseph SmeatonTotal campaign expenditure: Under $500K
Strategic communications challenge
A central player in the Australian art scene
The National Art School (NAS) is a fully independent higher education provider, offering accredited Bachelor of Fine Art (BFA), Honours, and Master of Fine Art (by research) degree programs. The excellent NAS Gallery, Artists-in-Residence programs, and Study Centre for Drawing further enhance the school. The school is characterised by the 'atelier method' of teaching,...