How reviving its original purpose reversed 8 years of decline for NRMA Insurance

NRMA Insurance, an Australian car insurer, promoted itself as a brand that helps by encouraging acts of help among the Australian public and showcasing this through OOH and a film.

Executive Summary

When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it's best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made...

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