Headspace National Youth Mental Health Foundation: Reword – Changing Online Bullying Behaviour
Monica Lewin, Lauren Isaak and Ilona Janashvili
This case study shows how Headspace National Youth Mental Health Foundation introduced the campaign 'Reword' to prevent online bullying among young people in Australia.
Campaign details
Agency: Leo Burnett MelbourneAdvertiser: headspace National Youth Mental Health FoundationCategory: Insight & Strategic Thinking
Executive Summary
Bullying has moved from schoolyards to social media, but kids don't realise the effect...
