Great Northern Brewing Company: Overtaking the classics to become Australia’s favourite beer

Great Northern Brewing Company, a brewing company, launched a series of TVCs that celebrated its beer through the beauty of the great outdoors and a relaxing weekend away.

Beer & cider
Australia
Strategy

Executive Summary

Australia. The land of sun, surf… and beers. Throughout the years we've been known for our local brewing giants. The VB's. The XXXX Gold's. The Toohey's New's. They were what Aussies drank and are as much a part of our cultural DNA as...

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