Campaign details
Agency: GTB
Executive Summary
Someday not today. This is a story about turning dreamers into buyers. By using the 'medium as message' and positioning itself as an antidote to regret the Ford Mustang got its audience to self-reflect on their prosaic existence and defy their sensible, responsible, side that says no to a Mustang. The Mustang not only became the largest and fastest growing sports car in the country, its 2017 sales figures exceeded those of a lot more mainstream, accessible brands like the VW Polo and the Honda Jazz. Our campaign helped democratise the 'muscle car'....