David Sheldrick Wildlife Trust: Hello in Elephant - Translating an endangered language to help save an endangered species

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness in Australia for elephant deaths that arise from a loss of habitat by introducing and translating elephant communications.

Campaign details

Agency: whiteGREY

Executive Summary

The war on the ivory trade has been both public and successful, yet elephant populations continue to be decimated. Poaching's well-publicised decline made people feel the threat to elephants was over.

To reignite passion for this fading cause, we inspired people to feel for elephants in a radical way.

Hello in Elephant is a world-first human-elephant translator - part utility, part sharing generator, part donation mechanism.

With zero paid media budget, the campaign went global garnering 400m opportunities to see. Importantly it created renewed energy to save elephants - DSWT's donations rose 34%...

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