Concierge Car Wash: How creativity via handcrafted text messages cleaned up COVID

Concierge Car Wash (CCW) ran a text message campaign to grow total returning customers by 7%, win back 5% of lost customers, maintain average price and earn an additional $681,000 in 2020 and 2021.

Executive Summary

This paper demonstrates how we beat COVID by utilising creativity and brand distinctiveness in one of the most functional media channels - text messaging.

Armed only with a sparsely populated customer database and a text messaging platform,...

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