Australian Government - Department of Social Services: The campaign that got millions of Australians to help prevent violence in future generations

This case study shows how the 'Stop It At The Start' campaign from The Australian Government started a national conversation about perpetuating future violence in a bid to change attitudes and behaviours to reduce future violence against women.

Campaign details

Agency: BMF Advertiser: The Australian Government – Department of Social Services Category: Not-for-Profit & Cause Related Effects

Executive Summary

"That has been, I believe, one of the most effective government advertising cam

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